I work directly with e-commerce merchants to plan migrations, bring B2B operations onto Shopify, and guide storefront projects from requirements and solution design through implementation and launch.
Select brands I’ve supported:
I’ve spent more than a decade in the Shopify ecosystem helping companies decide what to build, why it matters, and how to get it done. My background includes founding and leading a boutique Shopify agency, followed by agency-side roles spanning account management, delivery leadership, and commerce solutions. Along the way, I’ve worked with emerging consumer brands during formative stages of growth, as well as established manufacturers and distributors navigating complex B2B and DTC commerce.
I’m at my best when a company has an ambitious goal but needs clarity on the path forward. I bring structure to the problem, sharpen priorities, translate customer and operational needs into a practical roadmap, and keep business, creative, and technical teams aligned.
Clients hire me for senior judgment, clear communication, and continuity. I stay close to the work from early strategy through delivery, so the thinking remains connected to what ultimately gets built.
Bring wholesale operations onto Shopify with the right approach to company accounts, catalogs, pricing, payment terms, purchasing workflows, buyer experiences, and integrations. Turn business and operational requirements into a practical implementation plan and guide the work through launch.
Move from a legacy platform or custom-built system to Shopify with a clear plan for data, functionality, integrations, content, SEO, testing, and launch. For businesses entering ecommerce, establish the right foundation and guide a new storefront from planning through go-live.
Clarify business objectives, customer needs, operational requirements, and growth opportunities. Turn them into prioritized initiatives, success measures, and an actionable commerce roadmap.
Translate strategy into requirements, scope, sequencing, and implementation plans. Align client stakeholders, designers, developers, and technology partners while managing decisions, expectations, risks, and blockers.
